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Driven by our mission of Consciousness in Cosmetics® and our commitment to organic agriculture and formula transparency, in 2012 our brand made the single most important decision since our founding in 1994: we chose to have all Avalon Organics® products become certified to the NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients.
The NSF/ANSI 305 is an American National Standard written specifically for personal care products containing organic ingredients. Since it is not a food standard, it recognizes and allows certain safe processes and ingredients that are critical and unique to personal care product effectiveness.
The standard establishes the materials, processes, production criteria, conditions and labeling claims for personal care products claiming to "contain organic content". To be certified, all formulas must contain a minimum of 70% organic content. All other ingredients may not be available in organic form and must be evaluated and approved by an independent scientific panel to minimize environmental impact during production and ensure safety for the product user.
Our products are certified to the NSF/ANSI 305 Standard by Quality Assurance International (QAI). QAI is an independent third party certifying agency that NSF has entrusted to review applications and grant certification in accordance with the criteria established under the NSF/ANSI 305 Standard. When a personal care product features the NSF logo on its label, it demonstrates to consumers that it has been independently evaluated to meet the standard requirements.
This commitment to the NSF/ANSI 305 Standard is the next chapter in our journey to provide you with personal care products that are inherently pure, safe, effective and conscious of the greater good. We hope you will join us on our journey.
Shampoos and Conditioners
Watch this informative video.